Kirk Wheeler – Page 10

Thinking About Thinking

I am in the middle of reading Thinking Fast and Slow by Daniel Kahneman and it has so many ideas in it that I seem to be writing them all down. At the same time I am going over the very last revision of my novel and it got me thinking about memory and how we as humans think about thinking.

A great example is the mere exposure effect and the illusions of our memories. What clicked with me again while reading this is how our memories can be manipulated without us even being aware of it. Here are two passages from All That Keeps Us that touch on this idea.

ABIGAIL:

Maybe that’s why I kept going. Maybe not. In all likelihood she had never even said anything about a dog. That’s just what I thought she’d of said if I hadnt already stopped listening. Or maybe she said worse. Memory is the most corruptible thing in our nature. The most volatile and the easiest to violate.

CLOVIS:

The past will always be elusive. Even in photographs what we know of the past will be distorted. The events that happen before or after a photograph is taken are never recorded. The smell of perfume or the feel of the sun on the skin. Such things defy capture and so the world and its manifestations remain uncapturable for mankind.

If you are interested in Thinking Fast and Slow a quick place to preview the ideas can be found here at Derek Sivers site.

The book is absolutely worth a read to better understand how our minds work. And how they dont.

Steal This Idea – A Place To Eat

Everyone is always looking for a place to eat. Well what if you started a business that catered to this need without the catering?

This idea would work really well in small cities like Austin or Portland but it could work in NYC or LA too. Really it could work worldwide.
Create a space that looks like a cooler version of a cafeteria with spaces off to the sides where small groups can gather. Places for single folks too.

This is a space where you go to get away from work for a while if you are someone who prefers to make your own food but don’t want to eat at your desk. Or maybe you work at home and just want a change of scenery.

Food Trucks would line up around the block of a place like this.

As work gets more mobile a space like this would serve many different kinds of people. You could still have charging stations for all of your screens but I don’t think of this as a common workspace or a coffeeshop without coffee. It is a place to congregate. A place to eat.

Maybe there would be a nap/hammock room where you could take a quick nap and recharge before heading back out into the world.

I think you could sell memberships like a gym. A monthly access fee would cover the cost of upkeep and pay for a few people to keep the place clean but it should feel like a community. People will want to take care of the space.

Maybe just call it: A Place To Eat.

apteat.com is available if you want to get this thing started.